Competition:
Consultancy to Design and Implement a Digital Marketing Campaign to include the Redesign and Maintenance of the Website and Mobile App for Top Events Jamaica
Consultancy to Design and Implement a Digital Marketing Campaign to include the Redesign and Maintenance of the Website and Mobile App for Top Events Jamaica
Competition unique ID:
1707/59
Resource ID:
2498763
Evaluation Mechanism:
QCBS
Description:
The Tourism Enhancement Fund (TEF) invites interested marketing companies offering digital marketing, web development and maintenance services to design and implement a digital Marketing campaign and to redesign and maintain the website and mobile (www.topeventsinjamaica.com) for the Top Events Jamaica Marketing programme of the (TEF). The Marketing company must utilise a robust mix of digital tools with a variety of creative, marketing, communications and outreach efforts to leverage online channels that will utilise a website and mobile app to:
• generate awareness,
• drive attendance to events
• encourage online engagement with a virtual calendar of events occurring weekly, monthly and annually across the island using the website and mobile application.
The calendar will vary from month to month and will be greater during peak periods such as summer and winter tourist season. In order to carry out this directive, the marketing company should have prior experience in canvassing large markets using creative digital promotional strategies.
Procurement Type:
Services
Services sub-type:
Non-Consulting
Procurement Method:
Open - NCB
Re-Tender flag:
Original Tender
PPC-NCC Categories:
S0010-Advertising, Public Relations and Marketing Services
Common Procurement Vocabulary (CPV) :
79342000-Marketing services 79340000-Advertising and marketing services